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Marketing Final

Horizontales
What communicates the value?
Strengths, weaknesses, opportunities, threats.
A need or want that is strong enough to cause the person to seek satisfaction.
Are in low growth markets and have relatively low market shares.
Introduces a new product or service to a market segment that is currently not served
The relationship of benefits to costs.
Process of defining the marketing mix variables so target consumers have a clear understanding of the product.
Verticales
After a firm has identified the various market segments it might pursue, it evaluates each segment's attractiveness and decides which to pursue using a process known as?
The activity, set of instructions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Items you can physically touch
Process of dividing the market into groups
Intangible customer benefits that are produced by people or machines and cannot be separated from the producer.
What delivers value?
What creates value?
Thoughts, opinions, and philosophies; intellectual concepts that can be marketed.
What captures value?