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Marketing Final Exam

Horizontales
The process in which businesses sell to consumers.
World of trade and can be segmented or divided into groups of people who are pertinent to an organization.
This function of the marketing mix represents all the activities necessary to get the product to the right customer when that customer wants it.
Items that can be physically touched
A set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers.
Any intangible offering that involves a deed, performance, or effort that cannot be physically possessed.
This function of the marketing mix is communication by a marketer that informs, persuades, and reminds potential buyers about a product or service to influence their opinions and elicit a response.
Verticales
How many P's make up the marketing mix? (written number)
Type of marketing in which the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or for resale by wholesalers and retailers.
The trade of things of value between the buyer and the seller so that each is better off as a result.
This function of the marketing mix creates value by developing a variety of offerings, including goods, services, and ideas, to satisfy customers needs.
The controllable set of activities that a firm uses to respond to the wants of its target markets.
This function of the marketing mix is everything the buyer gives up-money, time, energy- in exchange for the. product.
An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Intellectual concepts such as thoughts, opinions, and philosophies.