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Teacher: Ms. Jeffery
Horizontales
Media that emphasize the news.
The process by which individuals screen out messages that do not conform to their own biases.
Promoting a particular position or an issue by interest groups or individuals but not candidates.
The process by which we develop our political attitudes, values and beliefs.
The process by which individuals perceive what they want to in media messages.
Verticales
Means of communication that are reaching the public, including newspapers and magazines, radio, television (broadcast, cable, and satellite), films, recordings, books and electronic communication.
The process by which individuals perceive what they want to in media messages.
A close contest; by extension, any contest in which the focus is on who is ahead and by how much rather than on substantive differences between the candidates.