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Marketing Principles

Alexa Gavin
Prof. Bodeva
9 December 2021
Horizontales
Do your own research based on your needs (interviews, focus groups, surveys)
Research that already exists (libraries, government agencies, trade associations)
What type of product do you buy frequently and immediately (candy)
Number of products within a product line
When you recover the amount of money put into your product, this is called the ___ cost
First step in the STP process
A product ___ is a group of closely related products
Fixed + variable = ?
What type of product is new innovation (burial plot)
The third step of the service gap model is ___ delivered
Verticales
The final step of the service gap model is ___ delivered
Number of product lines
Apple needs to do ___ in order to keep such a big following
Third step in STP process
What type of product do you buy less frequently (clothes)
Grocery stores target by ___, sugary brands lower for kids, more expensive brands at adult-height
What type of product is special purchase efforts (cars)
Second step in STP process
The first step of the service gap model is ___ expectations
Reliability, responsiveness, assurance, empathy, and tangibles, are all part of ___ quality