What is the first question proposed in the creative brief in regards to demographics, geographics, and behavioristic qualities of the consumer?
What type of statement provides a description of what the campaign is supposed to accomplish?
What appeals are directed at the consumer's practical need for the product?
The creative brief is used to ___________ the campaign strategy to the creative department.
What type of statement describes the long-term character of the brand?
Verticales
In Proctor&Gamble's creative brief, what type of statement was used as evidence to back ip the products promise?
The creative brief might also be known as the ____ plan.
What marketing appeal is directed towards the consumer's psychological, social, or symbolic needs for the product?
Target, product, media, and message are all part of the IMC ________.
The creative _____ is a written statement that serves as the creative team's guide for writing and producing and ad.
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When you hit the 'Arrange' button, our algorithm will try to arrange all your words on the grid, and will move words around to try to fit the most words.
This will get all the words on the grid about 90% of the time, depending on the word list. For the other 10%, you will get an alert explaining that the words that did not fit were added to the scratchpad.
It prints on two pages.
Big puzzles won’t always print on one page — the clues and grid are the smallest we could make them while keeping them readable for everyone.
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