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Mobile App Development Terms

Quiz 1 Info: Google Docs
Horizontales
a numeric measurement mobile app users assign to your mobile application as a quality indicator of your mobile application. These app store ratings are submitted to mobile app stores for future users to use as a screening measurement before downloading your mobile app.
the bigger spenders in mobile apps. These users tend to spend a lot on in-app purchases in mobile apps. They also generate the most revenue for app developers.
the users that don’t spend much in your mobile app. primarily used to refer to small spenders in freemium apps
that represents your mobile application in the App store
a service that utilizes a user’s geolocation to provide functionality.
a short message mobile app developers can send to app users even when users don’t have their mobile applications open
An app that is developed to target more than one platform, using a single programming language to do so.
your position in the app store based on downloads, sales, usage,
a mobile app built to work specifically for one platform
Verticales
an individual that creates apps for mobile devices
a process of getting your mobile app to end users typically through a mobile app store such as the Google Play Market and the Apple App Store
a process of identifying, tracing, and resolving bugs in a mobile application
The hardware portion of a given platform. Examples on the iOS platform are the iPhone 5s and iPad 3. Examples on the Android platform are the Samsung Galaxy S5 phone or the Asus Nexus 7 tablet.
the means by which the user and a computer system interact, in particular the use of input devices and software.
a process of compiling your mobile app code into a finished mobile app product. it’s a packaged/compiled version of your mobile app software.
Refers to the hardware and software specifications set forth by a particular organization in order to facilitate the development and running of apps. The iOS platform is specified and maintained by Apple Inc. The Android platform is specified and maintained by Google Inc.
a file format that is used deliver mobile apps to Android devices
“A self-contained program or piece of software designed to fulfill a particular purpose; an application, especially as downloaded by a user to a mobile device.” - as defined by Google