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Charity Cross Word

Horizontales
Can't retain without this
Impressed by trackability and ROI
______ campaigns allow you to geofence the past
Click, pledge, buy a ticket
What are they looking for?
Direct mail's largest challenge
Actions that display intent on your website
Our favorite Tuesday
_____ Pages highlight messages more specifically than websites
Marketing siphon
It costs to be first
Verticales
Serving ads where they are
Spend time to save time
Continuous support
Legacy giving
Not the only digital channel
What do they care about?