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Ch 10 The Beauty Business

Horizontales
a set of benchmarks that, once achieved, help you to realize your mission and your vision
the rules or regulations adopted by a business to ensure that all clients and associates are being treated fairly and consistently
a written description of your business as you see it today and as you foresee it in the next five years (detailed by year)
individual owner and, most often, the manager of a business
documents that govern the opening of a business, including leases, vendor contracts, employee contracts, and more; all of which detail, usually for legal purposes, who does what and what is given in return
business structure in which two or more people share ownership, although not necessarily equally
guarantees protection against financial loss from malpractice, property liability, fire, burglary and theft, and business interruption
a strategy for how goods and services are bought, sold, and exchanged
Verticales
the recurring processes or activities involved in the running of a business for the purpose of producing income and value
money needed to invest in a business
a long-term picture of what the business is to become and what it will look like when it gets there
an ownership structure controlled by one or more stockholders
maintaining accurate and complete records of all financial activities in your business
information about a specific population, including data on race, age, income, and educational attainment
your staff or employees