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lesson 1 and 2 VB

Horizontales
A type of competition where your product is also sold through another store like a big box store.
Market ______ is made up of characteristics, spending habits, location and needs of customers.
This type of attachment can make an honest competitive assessment difficult.
The general direction in which something is developing or changing.
Strengths, weaknesses, opportunities and threats.
When the number of units you need to sell covers your expenses and you begin to make a profit.
Research that involves a company going out to purchase or get the data.
A business can compete on both product and _______.
Verticales
Hobbies and _______ are important know when exploring opportunities.
Defining the ______ is the first step in market research.
A group of potential customers.
A car is considered either a good or a service.
This type of pricing involves the company pricing to cover what it paid for the item.
Gathering customers and asking them to fill out forms to give you a better idea of what to do better.
When you conduct this type of research