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Chapter 2 - The Competitive Market

Teacher: Ms Dent
Horizontales
A competitive advantage where a company is able to hold on to it's customers in spite of competition.
A type of sustainable competitive advantage.
A method to achieve a non-sustainable competitive advantage.
Type of competition between produces that are in the same category.
Type of marketing where a customer has strong brand loyalty.
A major reason people shop on the Internet.
Offering a greater __________ is one way service businesses compete.
Type of service which is performed to support the sale of a product.
Where a product is sold.
Verticales
When a consumer thinks of one brand first.
It is very important that a service business maintains a good __________.
The percentage one company's product take of the total market for that product.
A business can achieve a sustainable competitive advantage by creating a ________ market.
Type of competition between products that are not in the same category.