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Crucigrama Sopa de Letras Hoja de Trabajo
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Test 2

Horizontales
Distinguishing characteristics about a specific brand
3 compartments of memory
Intense connection to a product, especially found in gaming
Color blindness, hard of hearing....
This is the inspiration to do hard things to achieve big things
A way to explain the complex workings of a consumer's mind
Personality put into context
Financial independence retire early
Balances the id and superego
The consumer's understanding of the company's point
Verticales
Being able to control one's emotions.
The connections consumers make between a brand's symbols and the value of the brand.
Cristal Champaign
Reactions that are not controlled by the individual. They are connected to emotions.
Associated with the pleasure principle
Age, gender, race
The idea that an employee's look is owned by the company while on duty
Brings back positive feelings from the past
Father of psychoanalytics
Focuses on goals and reality