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Marketing Terms

Teacher: Patricia Pratt
Student Name:___________________________
Horizontales
The item that is going to meet the consumers’ needs or desires.
Identifying a target market by dividing the market into segments according to customer needs and characteristics.
The group of consumers the product is aimed towards.
Segmentation that uses personalities and lifestyles to drive a target market.
The raising of customer awareness of a product.
The rivalry between different companies selling similar products
The amount of money expected for a product
A tool use to promote a product for sale.
Verticales
Data that is related to consumer population.
The venue where the products are sold.
Segmentation that uses statistics about where people live to drive a target market.
Segmentation based upon factors like age, sex, income.
Process for creating, communicating, delivering, and exchanging offerings that have value for customers.