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Digital Advertising on FB

Horizontales
The total revenue generated from your Facebook ads divided by your total ad spend.
The amount of money you want to spend on showing people your ads is your what?
Awareness, Consideration, and Conversion are determined at what level of the campaign structure?
The places where you can run your ads depending on your objective is called?
Age, gender, education and job title are examples of what?
To apply money to an existing Facebook post to create an ad is to do what to a post?
A piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
Verticales
The number of people who saw any content from your Page or about your Page.
Core, Custom, and Look a Like are examples of a what?
The number of times any content from your Page or about your Page entered a person's screen.
Placements, budget and scheduling are determined at this level of the campaign structure?
Image, video, carousel, slideshow, instant experience and collection are known as what?