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CHAPTER 2 THE CONSUMER

Teacher: Ms Dent
Horizontales
A mass movement toward a style.
Maslow's first level of needs.
The study of beliefs, opinions and interests.
The change in demand for a product or time.
Stage when a new product is launched.
A companies sales as a % of the total market.
General population is aware of the product and starts to buy it.
A product that is popular for a very short period of time.
Verticales
Final stage in the product lifecycle stage.
The study of where people live.
This type of market is very small.
Product statistics are used to determine what type of _____ the customer is.
Created by marketers to identify who will buy the product.
The study of characteristics such as age, gender and income level.
Swimsuits are an example of this type of market.