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Marketing

Horizontales
Specific and thoughtful advertising that reaches a company's target market
The variety of product lines that a business produces or a retailer stocks
Different variations of the same product sold by a business
Extent to which a brand is recognized by potential customers and is correctly associated with a particular product, can be expressed as a % of target market
How much your product or service costs
Where and how people buy your product
Verticales
All types of products made by a business
The re-sale of goods by retailers
An identifying symbol, name, image or trademark that distinguishes a product from its competitors
What your business provides to your target audience