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Measuring Social media

Horizontales
A system where people’s attention comes to have economic value.
What is created by other people ( Twitter, Reviews)
The practice of conducting field research online.
What is the color used for Nature and Relaxation
What buys time and space (Commercials ,Radio)
The more people that are exposed to a stimulus the more they like it.
Collective agreements which are codified in payment schemes, contracts, standards, processes and expectations.
Describes some action taken on the part of the user that the sender of that message desires. (Purchasing, Downloading, Voting)
What color is used for Window Shoppers/Impulsive Buyers
What color is used for Solidarity and Old Age, Can be depressing if overused
Verticales
What color is Preferred Color of Men, Water and Reliability
Studies the cultural and social structures that frame the human interaction that occurs through digital technology
People are exposed to different information and this may have political and cultural consequences.
What is the color used for Wisdom, and Royalty
Services, such as Netflix, HBO GO offer memberships for free expecting an audience to directly pay for its content.
When a company advertises on a channel that it owns.
What color is used for Clean, and Pure
What color Is Primarily Used for appetite, Fast food chains
Persuasive Communication.
What color is used for Authority, Power, and Dominance