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Chapter 14 BIA

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Horizontales
This type of sales that is a wide range of events and activities to promote a brand.
This type of distribution is a market coverage strategy that tries to place a product in as many outlets as possible.
Strategy of coordinating and combining communication to promote efforts with consumers.
This is a strategy or an approach to communicate based upon interactive social media and conversational communication styles.
(2 WDS) This is communication with customers other than personal sales contacts.
This type of writing is that provides real-time advice about written language.
A strategy that builds an integrated online and offline presence.
The point at which a sale ends.
This strategy attracts customers by offering value-added info.
Verticales
These range from tiny shop to large corporations.
These intermediaries are businesspeople and organizations that assist in moving and marketing goods.
Intermediaries that sell to other intermediaries.
Partial reimbursement of price, offered aa a purchase incentive.
(2 WDS) This is a blend of communication vehicles, such as advertising, direct response, selling etc.
(2 WDS) Companies use press releases to share company info with the news media.
This distribution is a market coverage strategy that gives intermediaries special rights to sell a product.
This type of writing is the use of AI to the produce finished or near-finished writing.
The delivery of announcements and promotional messages via time or space. purch
This type of marketing is the tactic of offering helpful, value-added content to potential customers.
Advertising displays at retail stores to promote products as they are making other purchases.