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CFRE Domain 5

Horizontales
__ is the servant of philanthropy
Divide revenues by fundraising expenses (abbr.)
Divide fundraising expenses by revenues (abbr.)
A Development __ is an objective evaluation of an organization’s internal development procedures and results
Provides a 3-5 year blueprint for the org. (2 words)
Marketing influences __
__research can tell nonprofits many things about their fundraising program including what is done right and areas of improvement
__ and procedures should be in place to support fundraising functions
Verticales
Key point in marketing fundraising: Know your __
Leaders should provide professional __
Analysis commonly used in strategic planning
__ can assist with: institutional readiness, campaign planning, program implementation.
Marketing should be a continuous __
Realistic __ should be built to support strategic goals
The 4 Ps of marketing are Product, Price, Place and __
Leadership involves knowing __ standards