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Financials & Marketing

Horizontales
a set of buyers sharing common needs or characteristics that the company decides to serve
Segmentation of the market based on where people live
the difference between total revenue and total expenses when total revenue is greater
dividing a market into segments based on consumer knowledge, attitudes, uses of a product, or responses to a product
Product, Price, Place, Promotion
the cost of the merchandise inventory that the business has sold to customers
Total sales generated by a business
A financial statement that reports assets, liabilities, and owner's equity on a specific date.
a financial statement that gives operating results for a specific period
Amounts owed to creditors
Verticales
the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Another name for an income statement
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Costs involved in operating a business, such as rent, utilities, and salaries.
The process of dividing the total market into groups whose members have similar characteristics.
the owner's claims to the assets of the business
a group of willing and able buyers of a particular good or service
Costs that do not change from month to month
something of value