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CDVP Factors (Chapter 6)

Teacher: Eilene Wollslager, PhD, APR
Horizontales
Historical, geographic or semantic
Attention getter that isn't true
__________ Motivation
Art of establishing new and meaningful relationships between unrelated things
Specialized terms
Copy that is direct and to-the-point
Simulating one-to-one conversation
Offensive words and images
Identifying a term by placing it in its environment
Terms with very broad meanings
Promises should be backed up by this
Terms with more than one use
Saying what something is "not"
Verticales
Monitors advertising deception (federal)
Comparing an unknown term with something known
D in CDVP
V in CDVP
Linking symbolic or figurative terms together
Best Professor
P in CDVP
NAD and NARC are examples
Using sarcasm and ridicule
________ General monitors advertising deception (state)
Copy that answers all the questions