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Advertising Final

Horizontales
Testing an ad after the campaign has ended.
Specific people the IMC will reach, typically larger than the target market.
Any transaction in which one person trades something of value with someone else.
Segmenting a market based on location.
Determine the specific short term actions to be taken, internally and texternally, by whom and when.
Verticales
Testing an ad during execution.
Aids in the development of ads and identifies the most promising alternatives.
Advertising elements controlled by companies to achieve its advertising objectives.
Real or imaginary spokesperson who provides voice or tone to an advertisement within the text of the ad.
Combination of name, words, symbol, or design that identifies the product and its source and distinguishes it from competing products.