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4 Marketing P's

Horizontales
Delivering Value
The process of which consumers sell to other consumers.
The process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or for resale by wholesalers and retailers.
Items that can be physically touched.
Any intangible offering that involves a deed, performance, effort that cannot be physically possessed intangible customs benefits that are produced by people or machines and cannot be separated from the producer.
Verticales
Communicating Values
Intellectual concepts- thoughts, opinions, and philosophies.
Creating Value
The process in which businesses sell to consumers.
Reflects the relationship of benefits to costs, or what the consumer gets for what he or she gives.
Capturing Value