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2nd Six Weeks Test - ProfComm

Horizontales
Using ordinary people to sell a product or an idea
Second step in the listening process. The act of choosing to focus your attention on verbal or nonverbal stimuli
When you tell yourself what the speaker is saying.
Using an expert or celebrity to sell or support
Third step in the listening process. Complex mental process that involves decoding the symbolic message received
An active process of becoming aware and understanding one's environment that is unique to the individual and is strongly influenced by communication
Believing something is true makes it come true when it otherwise would not
First step in the listening process, the act of picking up some type of stimulus through the senses
The listener does not actively participate in listening
Appeal based on credibility of the speaker
Appeal based on emotion
Verticales
Employ vague, sweeping statements (simple catchphrases) without providing support information or reason
Saying bad things about your competitor
The listener participates fully in the communication process
Most people are doing it, so you should too
A technique used to carry over the authority and approval of something we respect and revere to something the propagandist would have us accept.
Appeal based on logic or reason
Fourth step in the listening process. The listener's internal emotional and intellectual reaction to a message.
Repeating of a certain symbol or slogan so that the audience remembers it
A physical and psychological process that involves acquiring, assigning meaning, and responding to symbolic messages from others.