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COM 317 REVIEW QUIZ # 2

Horizontales
Type of thinking using logic, evidence, analysis and evaluation
Persuasive indirect approach
Thoroughly review audience situation
Behavior promoting truth, transparency and morals
To generate ideas
Characteristics and experiences that define us as individuals
This context culture depends heavily on nonverbal cues
Judging others by the customs, standards and behaviors of one's group
Quantifiable characteristics used by marketers
Communication without words
Problem solving group
Use this approach with a hostile audience
Communicators show audience respect when they are this
Given freely to charities, educational institutions and non-profits
This centered approach shows respect for readers and their values
Verticales
Second phase in team building
Used to soften bad news in messages
Much desired communication responses
Seemingly good, but can have legal ramifications for company
Peer pressure to withhold unpopular opinions / ideas
Back end documents
A topical organization method
A prejudice against someone or something
To be avoided in all communication
This culture has strict adherence to time
Fear of the "other"
Does not translate well across cultures
Establish to overcome audience skepticism
Must have this to overcome bias
Aids in message acceptance