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CH5 - Product Design

Horizontales
The product lifecycle stage where competitors are established and the focus shifts to cost control
Designing a product so that it will function properly, even if there are minor errors in its construction (2 words)
The ease with which a product can be made at low cost and with few mistakes
Firms that establish joint ownership to pursue new products or markets (2 words)
Verticales
Cooperative agreements between firms who maintain their independence
A planning matrix to relate customer "wants" to "how" the firm will meet those "wants" (3 words)
Design in which parts or components are subdivided so that they are easily interchanged or replaced (2 words)