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Introduction to Publishing: Crossword Puzzle Three

Horizontales
An abbreviation, often used to describe marketing moves that should occur well before a book is officially published.
A very short promotional message, it's usually designed to appear as if it has been added to a finished piece.
A name given to a publisher's line of books that has its own distinct characteristics.
Complimentary copies of a book, sometimes called ARCS and usually in not-quite-final form.
Checking a manuscript or typeset material for typographical and other errors.
Lines of type that are above the text.
Verticales
A thin clear coating applied after printing for protection, usually of a cover or to enhance appearance.
The paper or acetate cover folded over a bound book, usually a hardcover.
A literary genre with characters and/or plot line that are created by the author and are not basically factual.
A dictionary of terms relevant to a books content, found in the back matter.