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Unit 1.1

Horizontales
The people or organizations who actually use a product
Risk takers who exploit business opportunities
Behaving as an entrepreneur but as an employee within a large business organization
The section of the economy where business activity is concerned with the provision of services
A shift in the relative share of GDP and employment
Verticales
The people or organizations that buy the product
Basic necessities
Both goods and services
The document that sets out the business idea, its goals and objectives
Businesses involved in the cultivation or extraction of natural resources
The section of the economy where business activity is concerned with the construction and manufacturing
People's desires
Organizations involved in the production of goods and/or the provision of services