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Marketing & Sales Terms

Horizontales
The discovery and communication of meaningful patterns in data
A potentially favorable condition that can be capitalized on
Practices, strategies, and technologies that companies use to manage and analyze customer interactions
The product of reaching an agreement with a client
Verticales
A company or person who’s shown interest in a product, service, or idea
Words or phrases commonly used by people to search for information via a search engine
Facebook, Twitter, YouTube, LinkedIn
A visual representation of sales prospects and where they are in the purchasing process
Usually comes in the form of a blog, video, social media post, photo, slideshow, or podcast