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Ch. 6 Consumer Awareness

Horizontales
Refers to the financial opportunity that is given up because you choose to do something else with your money
Latin term for buyer beware
An amount of money you spend that causes some pain to part with
The process of communicating the value of a product or service to customers
Verticales
The promotion of a product or service by identifying it with distinct characteristics
Refers to the public's ability to recall and recognize a brand by its logo
Feeling regret or concern after making a large purchase
To buy an item with credit