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Diffusion of Innovations

Horizontales
Diffusion is a ____ process with an innovation moving through interpersonal networks
The degree to which an individual is relatively earlier in adopting new ideas than other members of a system.
Strategy in which different communication channels are used to reach each sub-audience
When an innovation is plotted over time, the cumulative distribution of _____ usually forms an S-shaped curve
Considered by many to be "the individual to check with" before adopting a new idea
Verticales
They are one of the most numerous adopter categories.
Later adopters don't wish to cope with the high degree of ______ concerning a new innovation
The last in a social system to adopt an innovation
Adoption of contraceptives in third world nations is an example of _____ paradox
This element of the diffusion process allows to classify adopter categories and to draw the diffusion clues.