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Chapter 1

Horizontales
A _____ proposition is when 1) one concept precedes another concept, 2) the concepts are related, and 3) the first concept causes or motivates the second.
Does it promote new, innovative thinking?
A _____ association is when two or more concepts tend to occur or change together, but are not related.
The perspective that assumes people perceive the behaviors of others and assigns meaning to it.
Stand-ins for reality.
Scholars seek to _____ how Comm. works.
When you break down a received message and assign meaning to it.
The second type of Comm.; broken down into 3 sub categories.
Speculations that general people make to make sense of the world around them.
This type of Comm. has messages with specific motivations & goals in mind.
If a theory is truthful and correct, it is____.
A speculation on what will happen based on what has happened.
Does it explain phenomena in a way that is simple but still accurate and detailed?
If scholars can predict future occurrences, they have a better chance of _____ over future outcomes.
What does Comm. do?
Associations between or among concepts.
Verticales
Does it apply to a wide variety of contexts/cultures, or is it limited?
Shared systems of meaning.
A _____ relationship is when certain concepts precede other concepts in time.
When create a message to carry a certain idea.
This consequence of Comm. is characterized by interaction patterns and expectations within personal, social, and professional relationships.
This perspective assumes comm. occurs when a person intentionally encodes a message and sends it to others.
How messages, intentional or not, create meaning.
Scholars seek to _____ phenomena.
Scholars seek to _____ information.
This consequence of Comm. is characterized as the assumptions we make about others and their assumptions about us.
Can it ever be proven false?
This consequence of Comm. occurs when people change behaviors without effort from others to influence that change.
Scholars seek to ____ future occurrences.
How well does a theory work? Does it have any predictive validity?
Features, characteristics, or qualities that are shared by the elements in a category.