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MP#3: All Competitors React -> Managing Sustainable Competitive Advantage

Horizontales
When conducting an experiment, and one group is provided with exclusive conditions/treatment. What is this group called (2 Words)?
In a Conjoint Analysis, market researchers group new products in terms of __________ bundles in order to isolate what consumers truly value most.
What is the acronym for the 3 sources of SCA?
Experiments provide strong tests of ___________, by randomly assigning customers to multiple groups.
Starbucks differentiated itself by enhancing the "________ ________". (2 words)
Which company was the only remaining company on the Dow Jones (2 Words)?
The third criterion of a good SCA is that it must be hard to __________.
Verticales
AER strategies account for customer _________.
________ are becoming more important with the shift to a service economy in developed countries.
During the Industrial Revolution, brands are important to signal _______ _______. (2 words)
Product superiority drives ______ ______. (2 Words)
The premise of customer equity is that customers are a financial asset that should be measured, managed, and _________.
Research and development is a ____ _____ so firms try to maximize their information before spending money in this sector. (2 words)
A conjoint analysis is used to rank underlying consumer ___________
Which company would cost 81.5 billion to duplicate?