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The Business of Media

Horizontales
Media designed to entertain and not necessarily inform its audience
Process by which companies determine how to reach their target audience best
The process by which media is created
A piece of media intended to convince people to purchase a product
Delivery of media to the location where it will be shown
The people to whom a piece of media is directed
Overall income earned by a media business
Verticales
Money earned by a company after subtracting costs
Diverse group of terms describing different types of media
A type of media designed to inform or educate its audience
Presentation of media to an audience
The degree of truth of an informative piece of media