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Rhetorical Devices

Horizontales
Appeal to logic, using facts and statistics and sound reasoning.
Who the speaker/writer wants to address.
1. The use of language to persuade. 2. Used when speaking or writing. 3. Involves specific strategies to persuade.
Emotional appeal
Author's credibility, such as doctors, historians or scientists' speaking on a topic.
Verticales
What compels the writer or speaker to engage in the conversation.
Why the author is writing and what point the author is trying to make.
The attitude of a writer toward a subject or an audience.