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The External and Internal Environments CH2

Horizontales
Single prediction for the future.
Potential threat, customers use it as alternative.
A narrative that describes a set of future conditions.
Companies that stay within a stable product domain as a strategic maneuver.
The process of sharing power with employees.
A firm invests in different types of businesses.
Collect information on own company and those of other firms and identify gaps.
A company sells one or more businesses.
Competitive Environment
Leveling normal fluctuations at environmental boundaries.
Verticales
Internal Environment
Potential opportunity because customers buy more of given product
Practical day to day aspect of an organization's culture.
Measures of various characteristics of the people who make up groups.
Macroenvironment
Provide resources needed for production.