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Writing 2: CH.12-14

Horizontales
The "I" in the AIDA formula
Great for web promotion... Ch 12 suggests putting one of these at the top of a news release
The "D" in the AIDA formula
An acronym used frequently in these chapters...a formula used to persuade your audience
Talked about in ch. 14 said to be the simplest-and cheapest way for a wed newbie to get a presence on the Internet.. examples were WordPress,Blogger, and Tumblr
First "A" in the AIDA formula
Verticales
Written for two different audiences.. Must deliver real news not just an announcement.. discussed in ch. 12
An inexpensive way of getting your message out to the world
Second "A" in the AIDA formula
Great social media platform for web promotion... allows up to 280 characters