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2.11

Horizontales
The use of something to represent ideas
Communication through TV, news paper, and phones
Technique of using celebrity or spoke person
Using short phrases or words to promote positive felling
Only showing one side of info
A method of spreading ideas or info
Verticales
Convey a candidate is a ''regular person''
The use of media to convey a message
Use negative words to a person
Like something every one else does
Attitude that favors one side
Use of symbols to convey a message