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mid-term study guide pt 2

Horizontales
Increase in income means fall in demand
High margin high turnover
A type of copywriting that tells a story . The message is subtle, yet eventually conclusive
The process of breaking down a large population into smaller, accessible groups that share similar characteristics, lifestyles and needs
A type of copywriting that uses clear uncontrived language and the writer elaborates on what the headline states.
Verticales
Income goes up percent of income spent on food goes down
Social or professional associations with which a person identifies and to which he or she looks to when forming opinions
EXPERIENTIAL NEEDS OF PRODUCTS