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Sampling Techniques

Horizontales
Members of this cluster are then invited to participate, after being randomly selecting one section of the population.
Considered a type of purposive sampling. Participants who are in the study can help researcher to recruit more participants.
Considered a type of purposive sampling. Participants who are in the study can help researcher to recruit more participants.
Members of this cluster are then invited to participate, after being randomly selecting one section of the population.
A lot of psychologist research done on non-clinical populations has been carried out using undergraduate psychology students. Using a group of participants not randomly selected from the target population, but invited to participate because they are easily contactable. Participants are chosen based on availability.
Smaller categories. ex) student population at a school can be grouped according to age, grade, ethnicity, or gender.
Characteristics of individuals are used as the basis of selection in order to reflect the diversity of the sample population.
Verticales
If a list of all members of the target population is available, the researcher can then ensure that every member has an equal chance of being invited to participate.
Sometimes it is easier to randomly select just one section of the target population.
A lot of psychologist research done on non-clinical populations has been carried out using undergraduate psychology students. Using a group of participants not randomly selected from the target population, but invited to participate because they are easily contactable. Participants are chosen based on availability.
If a researcher looks carefully out the target population, it will be clear that this group can be broken down into smaller categories.