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Rhetorical Terms

Horizontales
The main idea.
A combo of reasons to convince the audience and state your position.
The implied meaning of a word.
Three different methods to appeal: ethos, pathos, logos.
The use of words to put your point across.
Who the message is directed to.
The specific type of work.
Discussing the similarities and differences between two things.
Explaining a complex thing by comparing it to something simple.
Verticales
Information presented to persuade the reader.
Use of words in a non literal way.
An argument against the author's position.
The literal meaning of a word.
The authors intentions.
Saying the same word or phrase for emphasize.
Writers personal views and feelings.
The style of language used.
Descriptive words.
Saying the opposite of what you mean.
Telling the reader that the source is credible.