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Promo Crossword 2

Horizontales
The number of times a person, household, or member of a target market is exposed to a media vehicle or an advertiser's media schedule within a given period of time.
form of advertising that allows businesses to communicate straight to the customer, using text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
Verticales
a written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy.