The communications and promotional activities by the marketer to persuade
consumers to request specific products or brands from retail channel members
A special exhibit of a product at the point of sale, generally over and above standard shelf stocking.
- Use of publicity and other nonpaid forms of promotion to influence the feelings, opinions, or beliefs about the company, its products or services, or about the value of the product or services.
- The various communication techniques such as advertising, personal selling, sales promotion, and public relations/product publicity available to a marketer that are combined to achieve specific goals.
The media and nonmedia marketing pressure applied for a predetermined, limited period of time at the level of consumer, retailer, or wholesaler in order to stimulate trial, increase consumer demand, or improve product availability.
A group of advertisements, commercials, and related promotional materials and activities that are designed to be used during the same period of time as part of a coordinated advertising plan to meet the specified advertising objectives of a client.
An advertising message or advertising campaign that has the primary purpose of promoting the name, image, personnel, or reputation of a company, organization, or industry.
The placement of advertising messages on a wide variety of items of interest to the target market such as calendars, coffee cups, pens, hats, note paper, paper weights, Tshirts, watches, etc.
A method of comparing the cost effectiveness of two or more alternative media vehicles. It is the cost of using the media vehicle to reach 1,000 people or households.
Advertising intended to inform prospective customers of special sales. It announces the arrival of new and seasonal goods, and it features, creates, and promotes a market for the merchandise items in regular stock
An item of value, other than the product itself, given as an additional incentive to influence the purchase of a product.
Persuasive messages purchased to inform, persuade and remind a target market about products, services, organizations, or ideas.