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Chapter 11 "MARKETING" Crossword

Horizontales
Spelling out sales, expenses, and profit levels that can be expected as a result of your marketing efforts.
A road map for the marketing activities of the venture for a specific period of time.
Brand awareness levels to achieve through advertising, numbers of channel members carrying the product, and exact pricing compared to competitors.
Verticales
The basic "game plan" or your means for achieving the marketing objectives.