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Chapter 13 Key Terms

Horizontales
________ are entrepreneurs inside an organization who are responsible for the success or failure of a project.
A ________ gives their owners the property right to use, control, license, and otherwise profit from their creation
________ are typically granted to people who create intellectual property, such as written or visual works such as books, videogames, poems, and songs.
A ________ is a mid-level functional manager who has lower status than the head of a functional department and he or she is not given control over human, financial, and functional resources. 3 wds
When it first came out, the IPhone could be classified as a ___________ innovation
A ________ is a task force, a temporary team that is created to expedite new product design and to promote innovation by coordinating the activities of functional groups. 2 wds
Mobile computing devices, such as smartphones and tablet computers, are currently in the ________ stage of the product life cycle.
Verticales
____________ __________ is the process of leading and controlling a project so it results in the creation of effective new or improved products. 2 wds
In the ________ stage of the life cycle of a product, many consumers enter the market and buy the product for the first time.
Process by which organizations develop new goods and services so they can better respond to customers
A new remote control toy that can be controlled by a smart phone would be considered a ______________ innovation.
Which structure is most suitable for managing innovation in high-tech organizations? 2 wds
The ________ stage in a product life cycle begins when market demand peaks because most customers have already bought the product.
A type of property rights which is typically used to protect the name of a product and any symbols or logos associated with it?
A stage-gate development funnel typically has ________ gates.