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Chapter 3: The Competitive Market

Horizontales
Type of market where the government controls the economy.
A market with a small number of large companies, each having substantial market control.
Type of competitive advantage that is temporary.
A market that has a large number of companies, each with the opportunity for some market control.
A business can achieve a sustainable competitive advantage by creating a ________ market.
Canada has this type of market.
Offering a greater __________ is one way service businesses compete.
Money left after paying expenses.
It is very important that a service business maintains a good __________.
A market that has a large number of small companies with no market control.
The percentage one company's product take of the total market for that product.
Type of marketing where a customer has strong brand loyalty.
Type of competition between products that are not in the same category.
A competitive advantage where a company is able to hold on to it's customers in spite of competition.
Verticales
Type of competition between produces that are in the same category.
Where a product is sold.
Specific types of products and the companies that make them
A type of sustainable competitive advantage.
One company that controls a market.
Market categories that are broken down into more narrow sections.
When a consumer thinks of one brand first.
A major reason people shop on the Internet.
A method to achieve a non-sustainable competitive advantage.
Type of service which is performed to support the sale of a product.