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Principles of Marketing

NAME: ___________________________________
Horizontales
The purchaser of goods and services.
The Process of planning and executing the pricing, promotion and distribution of ideas, goods, and services to create exchange between buyers and sellers.
Occurs when two parties each have something of value to the other.
Companies try to get the right goods, to the right people, at the right time, at the right price, use the right promotional strategies.
Verticales
The customer who are most likely to buy the firms products.
Work people do for consumers.
The end user of goods or services.
People withe the desire and ability to buy a specific product or service.
The Difference between the prospective customers evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
Something people want or need that can be held or touch.