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PART 3: Chapter 7- the Fallacy of Supply and Demand

Horizontales
Seen as the key to maximizing personal happiness
The belief that something is good or bad based on our previous experience
The assumption that something is good or bad on the basis of other people's previous behavior
A phenomenon that influences all kinds of purchases
Verticales
the naturalist that discovered that goslings, upon breaking out of their eggs, become attached to the first moving object they encounter
This entrepreneur had just explained that the atoll's turquoise waters abounded with black-lipped oysters
The process by which goslings make initial decisions based on what's available in their environment