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Ch.7 & 8 Strategic Mngmt

Horizontales
Going Outside of current operating procedures
Relaxing environment and friendly atmosphere
Strategic option for entering foreign markets
Global challenge for Starbucks growth
McDonals's success factor for international expansion
McCafe is an example
50,000 stores 50 countries
International strategic decision factor
The McDonalds experience in Israel
Verticales
A company competing in 2 or more countries simultaneously
Justification for business diversification
Offering more chicken and fish products
"the AMERICAN EXPERIENCE"
Reason for diversification