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franchises

Horizontales
the activity or profession of producing commercial products or services
is an alternative to building "chain stores" to distribute goods that avoids the investments and liability of a chain
This business that is not a franchise
franchising allows businesses to expand without the risk of debt or the cost of equity
Verticales
a person who purchases goods and services for personal use
This business is a franchise
This is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses
any company whose business generates significant positive cash flows or earnings, which increase at significantly faster rates than the overall economy