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Company & Marketing Strategy

Horizontales
Dividing a market into distinct groups
The network made up of the company etc
The series of internal departments
Portfolio planning method
Statement of the organization
Company growth by identifying
Actually differentiating the market
Process which management evaluates
Statement of the organization
Collection of businesses and products
Verticales
Arranging for a product
Turning marketing strategies and plans
The net return
Developing and maintaining a strategic fit
Company growth by offering
An overall evaluation of company's